Career Resources

Monday, January 2, 2012

Does your LinkedIn profile need a makeover?

The beginning of a new year is a great time to give your LinkedIn profile a makeover, especially if it's something you created a long time ago and left on the shelf to accumulate dust like so many tacky knick-knacks.  A "dusty" LinkedIn profile could definitely tarnish your personal brand and professional online image because, even though you may not have looked at it in months, you can bet that others have.

So take a good, hard look at your LinkedIn profile and determine if it portrays an accurate image of you - the image that you want to convey to your professional network.  Now is a great time to update your profile with a more current job description, books you're reading, events you're planning to attend, and perhaps even a new photo.  In writing your updated job description, make sure to highlight key accomplishments that you have achieved.  If you haven't been doing so before, the new year is a great time to begin updating your statuses frequently with professional pursuits.  By making these changes to your LinkedIn image, you will be positioning yourself as a professional who takes the time to stay current with his or her online brand, and employers will make the inference that you are someone who also stays current in your field.

You just never know when a great opportunity is going to present itself.  Shouldn't your LinkedIn profile be ready for when that happens?

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